Internet Marketing with Audio and Video on Your Site

By Aimee Iarussi, President & CEO of Gifts.com, LLC
September 2008 for Lewisville-Flower Mound Business Journal

In today’s Internet, you have to be fast and be ahead of the game. You have to be quick with content and with up to date information for your audience. Information on your site should catch the interest of your visitors. And most of all, keep your visitors coming back for more. Once your visitors come to your site, we have to have ways to keep them busy and make it easy for them to stay on your site. There are three types of visitors – auditory, visual and kinesthetic.

For those who likes to read, great. Put more content on your site for them to read. For those who like to listen more than read, have audio recordings on your site. or those who are visual, perfect; have video clips on your site.

Either way, keep your audience busy. Keep your visitors staying for more. Keep your visitors coming back and visiting again and again for what they want from your site.

A great website should have all of these three major components: written content, audios and videos. Word content consists of articles that you put on your site with great eye-catching pictures. Audio can be an interview of someone special. Audio can be tips of the day, tips of how to do something special. Video on your site is very simple and easy.You can have a laptop nowadays that comes with a camcorder. You can have a simple and inexpensive or even an expensive video recorder and tape your own video clips.You can even have quality people or professionals record your commercials, or a special message, special tips, or simple video clips of special events. Use your imagination and go on and on with what you like to have for your written content with pictures, audios, videos and so forth on your site.

So, great, these great tips sound so fantastic, but how are you going to put them on your site? Well, the answer is very simple: AIBusinessPro.com.(It is A I, I as in Idaho, BusinessPro) With a few simple clicks, your audios and videos can be uploaded to your site for your visitors.You can even podcast your audios and videos online on iTune or simply RSS (having people subscribe to your audio, video or written contents) from your site.

For more information on audio, video and podcasting, visit AIBusinessPro.com or aibusinesspro.com. For videos of our VIP members, visit BusinessPRnews.com and click on videos. Aimee is currently teaching Internet Marketing to businesses and entrepreneurs in Dallas / Ft. Worth For more information, visit Aimee’s Newsletter online at www.businessPRnews.com